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Business & Buyer Insights
Insights for Growth
Understanding a market is not enough if you don’t understand who you are selling to and why they buy.
Our Business & Buyer Intelligence offering is designed to support organisations that need precision, not generalisation, especially when targeting specific companies, accounts, or stakeholders.
To achieve this, we work across two complementary levels: companies and people.
Why Invest in Business & Buyer Intelligence?
Most go-to-market strategies fail not because the product is wrong, but because the buyer is misunderstood. Investing in Business & Buyer Intelligence reduces uncertainty, improves focus, and helps organisations avoid costly misalignment between product, messaging, and market expectations, especially when entering new markets or launching new offerings or products.
Key Areas We Work On.
Company Landscape
Profile Portrait
Our Company Landscape analysis provides an in-depth view of individual target companies within a market.
Rather than treating organisations as uniform entities, we analyse each company as its own ecosystem, including structure, growth signals, strategic priorities, technology stack, commercial focus, and risk profile.
This allows our clients to understand which companies are strategically aligned, commercially viable, and gives insights into how to win them over.
Company Landscapes are typically used to:
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Prioritise target accounts and segments
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Assess market and product fit at company level
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Identify strategic opportunities and risks
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Support account-based go-to-market and sales strategy
Outcome: Clear visibility into which companies matter most and why.
While Company Landscapes explain organisations, Profile Portraits focus on the individual decision-makers and stakeholders within them.
Our Profile Portraits go beyond job titles to analyse decision-makers’ priorities, motivations, behaviours, blind spots, and decision-making styles. We examine how individuals operate, what they care about, how they evaluate risk, and how trust is built, providing actionable insight into how decisions are influenced and made.
Profile Portraits are used to:
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Understand decision-making dynamics
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Tailor positioning and messaging
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Improve stakeholder engagement
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Support high-stakes sales and partnership conversations
Outcome: A realistic understanding of how decisions are made and how to engage effectively.
Understand the market. Understand the buyer. Decide with confidence.
