Why Market Research & Business Intelligence Matter More Than Ever in the AI Era

Momchil Shukyurliev
Jul 11
3 min read

Why Now? The AI Driven Intelligence Revolution

In the last two years alone, over 90 percent of all the data in existence was created. Just pause on that for a moment. With every passing second, we’re adding noise, information, signals, and stories into a rapidly expanding universe of digital content. And yet, decision-makers are still using the same old tools to navigate it.

The Numbers Tell the Story

According to AlphaSense, business leaders now face more content and complexity than ever before. Analysts, researchers, and sales teams are drowning in PDFs, dashboards, articles, earnings reports, and shifting regulations.

AI tools that once promised convenience are now providing real ROI. In the UK and EU, nearly two-thirds of B2B revenue leaders reported return on investment from AI within the first year. A surprising 19 percent saw impact in under three months, and another 27 percent followed closely within 6 to 12 months.

This isn’t theory. It’s execution speed, market clarity, and sharper decision-making.

What Real Market Intelligence Looks Like Today

Most companies still confuse “data” with “insight.” But data without clarity is just noise.

At Bolgarz, our Market and Business Intelligence service is designed to cut through the fog. We don’t just gather data. We interpret it. Structure it. And translate it into slides, dashboards, and recommendations you can act on.

Business Impact Backed by Data

Let’s break down a few key reasons why intelligence is no longer optional.

1. Analytics Drives Profit

McKinsey found that companies using customer analytics outperform competitors with 115 percent higher ROI and 93 percent higher profitability. When you know what your market wants, everything clicks—product, timing, communication, and pricing.

2. ROI From Insight Is Measurable

Valona reports that 60 percent of companies actively track the ROI of their intelligence work. Those that do are more agile, more aware of shifts in competitor positioning, and quicker to seize opportunities.

3. Market Entry Without Intelligence Is a Gamble

According to Harvard Business Review, 75 percent of product launches fail. The number one reason? Poor market fit. Proper market research could prevent this in most cases, but too many teams still rely on assumptions.

What’s Inside a Modern Intelligence Stack?

A strong intelligence system today includes:

Market sizing, segmentation, and revenue potential models
SWOT competitor benchmarking, scored by feature, pricing, distribution, and client sentiment
Buyer persona clarity backed by behavioral data, not just guesses
Trend mapping using analyst research, news signals, and AI-generated summaries
Strategic recommendations embedded in pitch decks and decision tools

A Snapshot From the Field

Companies using AI for competitive research report spotting threats and trends 70 percent faster than traditional teams.

B2B intelligence platforms help sales and product teams identify emerging customer pain points before they’re publicly visible. This results in faster pivots, better alignment between departments, and higher win rates.

So Why Is This More Relevant Than Ever?

Because data is exploding, not shrinking. Because buyers are more informed. And because the cost of guessing wrong has never been higher.

Intelligence was once a luxury for big players. Now it’s a survival tool for any company that wants to grow without burning resources.

How Bolgarz Helps

We help companies who are launching products, entering new markets, or rethinking their positioning to get the full picture. No fluff. Just clear insight and strong strategic guidance.

From regulatory signals to competitor pricing shifts, we equip your teams with everything they need to decide faster and with confidence.

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